Cheeks are a sign of both youth and beauty. The cheeks highlight the eye area by catching the light. Together with the eyebrows they frame the eye, drawing the viewer's eyes to their target. Regardless of bony structure, the cheek area will disappear with age, leaving tell-tale signs – crow's feet, nose to mouth folds, loss of facial balance, heavy jawline and the "banana", the fold above the nose to mouth area.

Young people have voluminous cheeks, as well as "pretty" people, and a loss of cheek volume can be quickly and easily restored with a filler.  Longer-lasting products such as Restylane Sub Q and Voluma are used to build up the cheek area and lift the jawline. Both Sub Q and Voluma are designed to give instant results, blend in naturally with the surrounding tissues and last about one year.

The other area that forms part of the face is the chin. Even with good dentition this shrinks, pulling back the lower frame of the face and causing stubborn marionette lines. This area must not be neglected when treating with fillers.

Volume loss is not always appreciable, but once noticed it is difficult to ignore. Volume loss makes us look tired and older and makes us "disappear" in a crowd. Volume turns heads and speaks, well, volumes!